GOOGLE MARKETING
Google marketing
Organic and paid promotion on Google: SEO, Google Ads, Google My Business and data analysis. So people find you exactly when they search for what you offer.
WHAT WE DO
What the service includes
SEO - organic promotion
Ranking websites in Google's organic search results: keyword research, technical optimization, content building and link building.
Google Ads - Search
Paid campaigns on Google Search. Show up first when people search for what you offer, with optimized cost per click and ongoing optimization.
Google Display
Banner ads across the web. Remarketing to people who already visited your site, plus awareness campaigns.
Google Shopping
Product campaigns that appear right in the search results with an image, price and a direct link to buy.
YouTube Ads
Advertising on YouTube with targeted video. Massive reach to relevant audiences at a low cost.
Google My Business
Managing and boosting your Google Business Profile. Show up on Maps, in local results and in Google's knowledge panel.
OUR PROCESS
How we work
01
Audit and research
Analyzing the current state, researching competitors and keywords, and setting clear goals.
02
Building a strategy
A detailed work plan - SEO, Google Ads, budgets and timeline.
03
Execution
Implementing the strategy - technical optimization, content creation and campaign setup.
04
Measurement and improvement
Performance reports, results analysis and continuous optimization.
RESULTS
Results in the field
FAQ
Frequently asked questions
SEO is organic promotion: it takes time, but over time it brings traffic without paying for every click. Google Ads is paid advertising: immediate results, but it needs an ongoing budget. In most cases we recommend combining both.
Organic promotion is a process of 3 to 6 months. First results start to show after one or two months, and significant results after 4 to 6 months.
A Google campaign has two parts: the media budget you pay Google, and Tomaso's management fee. The media budget starts at 2,000 ILS per month. The cost per click varies between industries, so the exact budget is set after checking the search terms and the competition in your field, in the planning call.
It depends on your goals and budget. Google Ads brings inquiries fast, and SEO builds a long-term asset. The common combination is to start with Ads and build SEO in parallel.
Very, especially for a business with a physical address. The profile is what appears on Maps and in local search. We manage it, publish posts and photos and reply to reviews.
A Google campaign type that runs at once on Search, YouTube, Discover, Maps and partner sites, and uses Google's machine learning to find the people most likely to buy. It is especially suited to online stores and to businesses with good conversion tracking.
GEO is optimization aimed at getting you into the answers of AI engines such as ChatGPT, Gemini and Google's AI Overviews. It is built with content that answers real customer questions, consistent business information and structured data (Schema) on the site.
We set up conversion tracking on what matters to the business: a call, a form, a WhatsApp message or a purchase. The monthly report shows how much each inquiry cost and which search terms brought it, not just how many clicks there were.
You can advertise with a Google Business Profile and a call campaign, but a website or a fast landing page greatly increases the number of inquiries. If you don't have a website, we build websites and landing pages too.
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